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| Denis McQuail - Mass Communication
Theory, 5th Edition |
| Description |
| OVER 80,000 COPIES SOLD! |
| The Fifth Edition
of this bestselling textbook provides a comprehensive,
non-technical introduction to the range of approaches
to understanding mass communication. Fully revised, and
with new student-friendly features, McQuail's Mass
Communication Theory: offers an integrated treatment
of the major components of mass communication - the sender,
the message, and the audience; considers all the diverse
forms of mass communication in contemporary societies
- television, radio, newspapers, film, music, the internet
and other forms of new media; and demonstrates how theories
of mass communication relate to the broader understanding
of society and culture. |
| Thoroughly up-to-date, this new
edition includes: |
| - a glossary of nearly a hundred
key terms in media and communication |
| - additional pedagogical features,
such as break out boxes and end of chapter summaries
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| - more contemporary media examples |
| The Fifth Edition takes full account
of recent theory and research, particularly in relation
to new media, globalization and topics related to cultural
production (such as advertising, fashion and merchandizing).
In this way, McQuail's Mass Communication Theory
remains the most integrated and comprehensive introduction
to the field. |
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| Click
here for more information or to purchase a copy of the
book. |
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© Sage Publications Ltd. |
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