The online readings have been selected to complement your use of McQuail's Mass Communication Theory. We have selected appropriate, insightful and relevant readings, organized thematically, from SAGE journal articles and books. The journal articles are made available via Sage Online - the content you want, the convenience you need http://online.sagepub.com

All of the readings are organized according to the table of contents of McQuail's Mass Communications Theory.

Book Chapters are available in Adobe Acrobat PDF format. Click here to download the free Adobe Acrobat Reader.

Part I Preliminaries 1 2
Part II Theories 3 4 5 6 7
Part III Structures 8 9 10
Part IV Organizations 11 12
Part V Content 12 13
Part VI Audiences 15 16
Part VII Effects 17 18 19

Part I Preliminaries

Chapter 1 Introduction to the Book

Annabelle Sreberny, ‘Society, culture and media, thinking comparatively’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 83-103. Thousand Oaks: Sage.

Chapter 2 The Rise of Mass Media

Journal Articles

Gunaratne, S. A. (2001) ‘Paper, printing and the printing press’, Gazette, 63 (6): 459-479.

Halavais, A. (2000) ‘National borders on the world wide web’, New Media and Society, 2 (1): 7-28.

Rössler, P. (2001) ‘Between online heaven and cyberhell: the framing of ‘the internet’ by traditional media coverage in Germany’, New media and Society 3 (1): 49-66.

Book Chapters

Patrice Flichy, ‘New media history’, in L. Lievrouw and S. Livingstone (eds.) (2002) The Handbook of New Media, pp. 136-151. London: Sage.

Part II Theories

Chapter 3 Concepts and Models for Mass Communication

Journal Articles

Kiousis, S. (2001) ‘Interactivity: a concept explication’, New Media and Society, 4 (3): 329-554.

Dijk, J.A.J.M van (2001) ‘Searching For the Holy Grail’, New Media and Society, 3(4): 443-465.

Downes, F. J. and McMillan, S. J. (2000) ‘Defining interactivity: a qualitativie idetification of key dimensions’, New Media and Society, 2 (2): 157-179.

Book Chapters

Nicholas W. Jankowski, ‘Creating community with media: history, theories and scientific investigations’, in L. Lievrouw and S. Livingstone (eds.) (2002) The Handbook of New Media, pp. 34-49. London: Sage.

Chapter 4 Theory of Media and Theory of Society

Journal Articles

Klaehn, J. (2002) ‘A critical review and assessment of Herman and Chomsky’s propaganda model’, European Journal of Communication, 17 (2): 147-183.

Rantanen, T, (2001) ‘The old and the new’ communications technology and globalization in Russia’, New Media and Society, 3 (1): 85-105.

Book Chapters

Frank Webster, ‘The information society revisited’, in L. Lievrouw and S. Livingstone (eds.) (2002) The Handbook of New Media, pp. 22-33. London: Sage.

Chapter 5 Mass Communication and Culture

Journal Articles

Vyncke P. (2002) ‘Lifestyle segmentation’, European Journal of Communication, 17 (4) 445-464.

Zoonen, L. van (2002) ‘Gendering the Internet. Claims, controversies and cultures’, European Journal of Communication, 17 (1):5-24.

Bustamante, E. (2004) ‘Cultural industries in the digital age: some provisional conclusions’ Media, Culture and Society, 26 ((6): 803-820.

De Bens, E. and de Smaele, H. ‘The inflow of American TV fiction on European broadcasting channels revisited’, European Journal of Communication, 16 (1): 51-76.

Book Chapters

Joke Hermes, ‘A concise history of media and cultural studies in three scripts: advocacy, autobiography and the chronicle’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 251-270. Thousand Oaks: Sage.

Chapter 6 New Media - New Theory?

Journal Articles

Bucy, E. P. and Gregson, K. S. (2001) ‘Media participation’: a legitimizing mechanism of mass democracy’, New Media and Society’ 3 (3): 357-80.

Chalaby, J. (2001) ‘New media, new freedoms, new threats’, Gazette, 62 (1): 19-29.
Rainie, L. and Bell, P. (2004) ‘The numbers that count’ New media and Society, 6 (1): 44-54.

Dahlberg, L. (2001) ‘Democracy via cyberspace’, New Media and Society, 3 (2): 157-177.

Mansell, R. (2004) Political Economy, Power and New Media, New Media and Society, 6 (1): 96-105.

Book Chapters

Nancy Baym, ‘Interpersonal life online’, in L. Lievrouw and S. Livingstone (eds.) (2002) The Handbook of New Media, pp. 62-76. London: Sage.

Chapter 7 Normative Theory of Media and Society

Journal Articles

Gunaratne, S. A. (2002) ‘Freedom of the Press: a world system perspective’, Gazette, 64 (4): 342-369.

Book Chapters

Clifford Christians, ‘Ethical and normative perspectives’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 19-40. Thousand Oaks: Sage.

Part III Structures

Chapter 8 Media Structure and Performance: Priniciples and Accountability

Journal Articles

McDonald, D. G. and Dimmick, J. (2003) ‘The conceptualization and measurement of diversity’, Communication research, 30 (1) 60-79.

Smaele, H. de (1999) ‘The application of Western models to the Russian media system’, European Journal of Communication, 14 (2): 173–89.

Book Chapters

Stephen Verhulst, ‘About scarcities and intermediaries: the regulatory paradigm shift of digital content reviewed’, in L. Lievrouw and S. Livingstone (eds.) (2002) The Handbook of New Media, pp. 432-447. London: Sage.

Chapter 9 Media Economics and Governance

Journal Articles

Braman, S. and Roberts, S. (2003) ‘Advantage ISP: terms of service as media law’, New Media and Society, 5 (4) : 522-548.

Cuilenburg, J.J. van and McQuail, D. (2003) ‘Media policy paradigm shifts’, European Journal of Communication, 18 (2): 181-208.

Book Chapters

Alan B. Albarran, ‘Media economics’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp.291-308. Thousand Oaks: Sage.

Chapter 10 Global Mass Communication

Journal Articles

Echchaibi , N. (2001) ‘We are French too, but different’, Gazette, 63 (4): 295-310.

Chalaby, J. (2003) ‘Television for a new global order’, Gazette, 65 (6): 457-472.

Book Chapters

John Sinclair, ‘Globalization, supranational institutions and media’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 65-82. Thousand Oaks: Sage.

Part IV Organizations

Chapter 11 The Media Organization: Pressures and Demands

Journal Articles

Bardoel, J. (2002) ‘The Internet, journalism and communication policies’ Gazette, 65 (1): 501-511.

Book Chapters

Pablos J. Boczkowski, ‘The development and use of online newspapers: what research tells us and what we might want to know’, in L. Lievrouw and S. Livingstone (eds.) (2002) The Handbook of New Media, pp. 270-286. London: Sage.

Chapter 12 The Production of Media Culture

Journal Articles

Wu, H. D. (2003) ‘Homogeneity around the world? Comparing the systemic determinants of international news flow between developed and developing countries, Gazette 65 (1) 9-24.

Machill M., Neuberger, C., Schweiger and Wirth, W., ‘A study of German-language search engines’, European Journal of Communication, 19 (3) :321-348.

Book Chapters

Thomas Schatz and Alisa Perren, ‘ Hollywood’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 495-516. Thousand Oaks: Sage.

Part V Content

Chapter 13 Media Content: Issues, Concepts and Methods of Analysis

Journal Articles

Hellman, H. (2001) ‘Diversity: an end in itself?’ European Jounral of Communication, 16 (2) :281-208.

Liebes, T. and Livingstone, S. (1998) ‘European soap operas’, European Journal of Communication, 13, (2): 147-180.

Book Chapters

Ruth Wodak and Birgitta Busch, ‘Approaches to media texts’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 105-122. Thousand Oaks: Sage.

Chapter 14 Media Genres and Texts

Journal Articles

Brants, K. (1998) ‘Who’s afraid of infotainment?’, European Journal of Communication, 13 (3): 315–36.

Jamieson, P., Jamieson, K. H. and Romer, D. (2003) ‘The responsible reporting of suicide in print journalism’, American Behavioral Scientist, 46.

Book Chapters

Horace Newcomb, ‘Narrative and Genre’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 413-428. Thousand Oaks: Sage.

Part VI Audiences

Chapter 15 Audience Theory and Research Traditions

Journal Articles

Downing, J. (2003) ‘Audiences and readers of alternative media: the absent lure of the virtually unknown’, Media, Culture and Society, 25 (5): 624-645.

Vandebosch, H. (2000) ‘A captive audience? The media use of prisoners’ European Journal of Communication, 15. (4): 529-544. EJC

Book Chapters

Jenny Kitzinger, ‘Audience and readership research’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 167-182. Thousand Oaks: Sage.

Chapter 16 Audience Formation and Experience

Journal Articles

Singh, S. (2001) Gender and the use of the Internet at home’ (2001) New Media and Society, 3 (4): 395-416.

Livingstone, S. (2003) ‘Childrens’ use of the Internet’: reflections on the emerging research agenda’, New Media and Society, 5 (2) 147-166.

Book Chapters

Tannis M. MacBeth ‘Psychology of media use’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 201-226. Thousand Oaks: Sage.

Part VII Effects

Chapter 17 Processes and Models of Media Effects

Journal Articles

Grabe, M. E., Lang, A, and Zhao, X. (2003) ‘News content and form: implications for memory and audience evaluation’, Communication Research, 30 (4): 387-413.

Book Chapters

Donald G. McDonald ‘Twentieth century media effects research’, in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 183-200. Thousand Oaks: Sage.

Chapter 18 Social-Cultural Effects

Journal Articles

Valkenburg, P. Cantor, J. and Peeters, A. L. (2000) ‘Fright reactions to TV, Communication Research, 27 (1): 82-94.

Robinson, P. (2001) ‘Theorizing the influence of media on world politics’, European Journal of Communication, 16 (4): 523-544.

Book Chapters

Stacy L. Smith, Emily Moyer-Gusé, and Edward Donnerstein, ‘Media violence and sex: what are the concerns, issues and effects?’ in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 541-568. Thousand Oaks: Sage.

Chapter 19 News, Public Opinion and Political Communication

Journal Articles

Brewer, P. R., Graf, J. and Willnat, L. (2003) ‘Priming or framing? Media influence on attitudes towards foreign countries’, Gazette, 65 (6):493-508.

Schweiger, W. (2000) ‘Media credibility: experience or image?’ European Journal of Communication, 15 (1):37-60.

Book Chapters

Holli A Semetko, ‘Media, Public opinion, and political action’. in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 351-374. Thousand Oaks: Sage.